People increasingly get answers from AI assistants rather than a list of blue links. Getting cited by those assistants is a different discipline from classic SEO, and it has a name: GEO (generative engine optimization), or AEO (answer engine optimization).
The good news is that it's not a trick. It's writing that's easy to quote.
How do I get my article scored?
Open an article in Knowledge → Help Center and click Score article in the GEO panel. You get an overall score out of 5, plus a breakdown by dimension, and ✨ Improve with AI will rewrite the article to fix what it found. Review the suggestion, Use this, and save.
GEO scoring and AI rewrites are a paid feature (Basic and Pro). The public Help Center itself works on every plan.
What are the six dimensions?
Answer-first writing
Lead with a direct, self-contained answer to the question actually being asked — before the brand intro, before the marketing. Answer engines lift the first clear answer they find.
| Weak | Better |
|---|---|
| "Founded in 1998, Acme is a family-run business dedicated to excellence…" | "Yes — we offer same-day delivery within 20 miles for orders placed before 2 PM." |
| "We pride ourselves on flexible options for our valued customers." | "You can cancel free of charge up to 24 hours before your appointment." |
Headings and scannable structure
Break content into clearly headed sections, and phrase the sub-heads as the questions customers actually ask. Engines use headings to find topic boundaries and pull the right section. One topic per section, so it can be extracted on its own.
Concrete specifics vs. fluff
An AI can quote a number. It cannot quote an adjective.
| Weak | Better |
|---|---|
| "Competitive pricing" | "Plans start at $29/month." |
| "Fast turnaround" | "Most repairs completed within 48 hours." |
| "We serve the local area" | "We serve Toronto, Mississauga, and Brampton." |
Structured data (schema.org)
JSON-LD that labels your facts for machines: LocalBusiness (name, address,
phone, hours), FAQPage, Product (price, availability). This is about your
website, not your Help Center articles — we generate FAQ structured data for
you from your ## question? headings. On your own site, an SEO plugin (Yoast,
Rank Math) can generate it; verify with Google's Rich Results Test.
Readability and scannability
Bullet or numbered lists for steps, features, and options. Sentences around 20 words. Paragraphs of 2–4 sentences. Aim for a grade-8 reading level, and define jargon or drop it.
Expertise and trust (E-E-A-T)
The signals that say your content is credible enough to cite: author bylines with credentials, a real address and contact details, reviews and testimonials, certifications, and "last updated" dates that are actually true.
An anonymous "Tips" article with no author or date → "Reviewed by Jane Doe, licensed electrician (Lic. #12345) — updated June 2026", with customer reviews alongside.
How do I see the health of my whole Help Center?
The GEO health panel at the top of the Help Center page: how many articles are scored and published, your average score, the average by dimension, your weakest articles, and what still needs scoring.
Work the weakest-articles list top-down. Click Email report to send the whole scorecard to yourself or a colleague — handy for a monthly content review, and for showing someone the trend without giving them a dashboard login.
Where should I start?
Score your five most-visited articles. Fix the two lowest. Then write the articles you don't have yet, from Answer gaps — a missing article scores zero no matter how well the others are written.