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Connecting Facebook and Instagram

Updated October 29, 2026

Paid feature — channels require a paid plan.

Settings → Channels → Connect with Facebook & Instagram connects both in one go. The popup comes from Meta, and there are exactly three places it goes wrong. Read these before you click.

The three things people get wrong

  1. Business portfolio — pick the one that owns your Facebook Page, not your personal profile. If your Page dropdown comes up empty, this is why: you've selected the wrong portfolio.

  2. Page — you must select your Page here. Meta labels it "Optional". It is not optional for us: Instagram messaging rides on your Page.

  3. Instagram account — links automatically once your Page is selected, as long as your Instagram professional account is linked to that Page in Meta. If it isn't, link it in Meta first, then reconnect.

I connected the wrong Page — how do I start over?

Meta often says it's "re-establishing your previous settings" and reconnects the same Page without letting you choose. To force the Page picker back:

Use Reset & choose a different Page on the Channels page. This disconnects the app from Facebook so Meta shows its picker again. You'll need to re-approve permissions, and any Pages you previously connected will need reconnecting.

The Page I want wasn't in the list

It wasn't shared in the Facebook dialog. Remove this app under Facebook → Settings → Business Integrations, then reconnect and select the correct Business portfolio and Page.

It connected my Page but no Instagram account

Your Instagram professional account isn't linked to that Page in Meta. Link it in Meta Business settings, then reconnect. Instagram messaging can't work without that link — there's nothing to configure on our side.

Can I connect manually instead?

Yes — Add manually, which is also how WhatsApp is connected. You'll need:

  • Messenger: your numeric Page ID (Meta Business Suite → Settings → Page details) and a Page access token (Meta for Developers → your app → Messenger → API Setup → Generate access token).
  • Instagram: your Instagram professional account ID, and a Page access token for the Facebook Page it's linked to.
  • WhatsApp: your phone number ID from Meta for Developers → WhatsApp → API Setup (the numeric ID, not the phone number), and a permanent access token with whatsapp_business_messaging permission — create a System User token in Meta Business settings.

One-click is easier. Manual exists for when it isn't available or you need a specific token.